2026 Fan Events

Official Merchandise Available Online

Support the East-West Shrine Bowl and shop official event merchandise online. This limited-time online store features exclusive East-West Shrine Bowl apparel and accessories, available only through BSN Sports. Important Details: – Online only — no merchandise will be sold at Ford Center on game day – Store closes February 4 – Orders ship within 7–10 […]

Hall of Fame Reception presented by Texas Crown Club Whisky

• Monday, January 26, 2026
• Tickets: Free | Open to the Public | Registration Required 5:30pm-6:30pm

Fans are invited to join us during East-West Shrine Bowl game week as Daryl Johnston is inducted into the East-West Shrine Bowl Hall of Fame. A Dallas Cowboys legend, Johnston played for the East team in the 1989 East-West Shrine Bowl before going on to a standout NFL career that included three Super Bowl championships […]

Fan Fest Presented by Frio Light

• Tuesday, January 27, 2026
• Tickets: Open to public 4:00 PM

This pre-game event will feature football-themed games for fans of all ages, live music, and special guest appearances.

2026 East-West Shrine Bowl

• Tuesday, January 27, 2026
• 6:00 PM CT

Don’t miss the nation’s longest-running college all-star football game, featuring top NFL Draft prospects and supporting Shriners Children’s.