The official logo of the East-West Shrine Bowl was inspired by the 1974 player visit to the San Francisco Shriners Hospital (later relocated to Sacramento, California). During the visit, player Mike Esposito of Boston College took the hand of a 2-year-old patient named Nicole. As the two walked the hallway, a special moment was
captured. This compelling photograph is the idea behind our logo, representing our motto “more than just a game.”
A significant element of building the EastWest Shrine Bowl brand is our visual identity.Consistent use of our logo will communicate a clear message and strengthen the integrity of our brand.