A significant element of building the East-West Shrine BowlTM brand is our visual identity. Consistent use of our logo will communicate a clear message and strengthen the integrity of our brand.
The components of the logo must not be altered.
Exceptions to the rules might be necessary for 3-color imprint and embroidery purposes.
Clear space is there to make sure the logo can “breathe” and is not crowded by other elements. The logo must be surrounded by a minimum amount of clear space. Thus, the logo is separated from images, text, or the edge of the format. The minimum clear space prescribed is 1/5 the height of the logo. This specification must be maintained around all four sides of the logo.
Variations of Color
The logo may appear in color, grayscale and solid in a positive format. The solid variation may also appear in reverse. Use the full color logo whenever possible.