The 2026 East-West Shrine Bowl game week begins on Friday, January 23rd, 2026, and concludes with the 101st edition of the East-West Shrine Bowl on Tuesday, January 27th in Frisco, TX at The Ford Center. The game will kick off at 6:00 pm CT and will be nationally televised on the NFL Network. Practices are scheduled for Friday, Saturday, Sunday, and Monday, with Media/NFL Personnel availability from Thursday through Monday.
For questions or additional information, contact credentials@shrinebowl.com
Key Event Locations:
Hyatt Regency Frisco – Dallas and Ford Center at The Star.
January 27, 2026, 6:00 pm CT kickoff at Ford Center at The Star in Frisco, Texas, airing on the NFL Network.
We encourage all attendees to tweet about their Shrine Bowl experience!
Please use the hashtag #ShrineBowl for all of your posts.
