More Than Just A Game
EAST-WEST SHRINE BOWL PARTNERS WITH BREAKAWAY DATA FOR SPORTS PERFORMANCE AND DATA ANALYSIS INITIATIVES

EAST-WEST SHRINE BOWL PARTNERS WITH BREAKAWAY DATA FOR SPORTS PERFORMANCE AND DATA ANALYSIS INITIATIVES

LAS VEGAS (August 3, 2021) – The East-West Shrine Bowl™, which supports Shriners Children’s®, will be partnering with BreakAway Data, Inc. for the 2022 event.

BreakAway Data will partner with the East-West Shrine Bowl to supply NFL personnel, athletes, and media best-in-class resources and analysis on the participating players at the 2022 East-West Shrine Bowl. BreakAway Data will lead an “Innovation Lab” to gather leading technology vendors, coordinate and demonstrate technology and data case studies, and will integrate data collection and analysis activities directly into the week’s events.

“The East-West Shrine Bowl is committed to being at the forefront of innovation and data analysis in the football industry, and we’re thrilled for BreakAway to help us lead in this area,” said Bob Roller, director of national sports management for Shriners Children’s. “Providing athletes, pro personnel, media and fans with unprecedented access, tools and analysis can help grow the event and make the Shrine Bowl a staple of sports innovation.”

BreakAway Data in an industry leader in sports data analysis and specialize in the quantification of on-field movement, as well as effectively communicating the quality of movement. With leadership including former NFL players, BreakAway Data will be able to not only support NFL personnel in data analysis from the Shrine Bowl’s practices and game, but also provide athletes in attendance with information to maximize their performance.

“We could not be more excited to work with the East West Shrine Game,” said Dave Anderson, CEO and Co-Founder of BreakAway Data. “As an athlete, I played in this game out of college, as a person I really believe in the Shriners mission, and as a company we know this is an amazing opportunity to rethink what a postseason all-star game can be. Together we are going to integrate new on-field technologies, data analytics, and sport science into the week to provide East West athletes personalized data and insights that will set themselves apart from other draftees.” 

The East-West Shrine Bowl benefits Shriners Children’s and its mission to provide excellent care for children with orthopaedic conditions, burns, spinal cord injuries, and cleft lip and palate, regardless of the families’ ability to pay. The 97th annual East-West Shrine Bowl will be played in primetime on Thursday, February 3 at Allegiant Stadium, home of the Las Vegas Raiders. The nationally televised game will be part of NFL Pro Bowl week festivities.

About the East-West Shrine Bowl

The East-West Shrine Bowl is the longest-running college all-star football game in the nation. Since 1925, the game has benefited Shriners Children’s. More than 300 Shrine Bowl alumni are on active NFL rosters each year. To date, East-West Shrine Bowl alumni represent 78 members of the Pro Football Hall of Fame and more than 200 members of the College Football Hall of Fame. To learn more, please visit shrinebowl.com.

About Shriners Children’s

Shriners Children’s is changing lives every day through innovative pediatric specialty care, world-class research and outstanding medical education. Our health care system provides care for children with orthopaedic conditions, burns, spinal cord injuries, and cleft lip and palate. All care and services are provided regardless of the families’ ability to pay. Since opening its first location in 1922, the health care system has treated more than 1.5 million children. To learn more, please visit Shriners Children’s.org.

About BreakAway Data

BreakAway Data is an athlete data company that helps teams and athletes organize, understand, and utilize their data in unique ways. Based in Los Angeles, BreakAway Data’s platform allows athletes to gain control and visualize their data to maximize their performance and tell rich new stories.