The East-West Shrine Bowl, the nation’s longest running college all-star football game, has announced Morgan Stanley Global Sports & Entertainment as its inaugural Premier Financial Education Partner for 2025.
The 100th East-West Shrine Bowl will be held on January 30, 2025, at AT&T Stadium in Arlington, TX, the home of the Dallas Cowboys. This elite all-star game convenes the best Junior and Senior college football players and 2025 NFL Draft hopefuls in the nation to showcase their talent and skills in front of numerous scouts, coaches, and executives from all 32 NFL teams. Legends like Tom Brady, Walter Payton, and John Elway, as well as today’s standouts like Brock Purdy, Zay Flowers, and Isiah Pacheco are some of those who have played in the historic game.
As the Shrine Bowl’s Premier Financial Education Partner, select members of Morgan Stanley Global Sports & Entertainment will host two curated 90-minute financial education sessions on Friday, January 24, 2025, tailored for the exclusive group of professional football prospects partaking in the week’s program and activities. The first session will be from 8:00am to 9:30am CST, followed by a second session from 10:00am to 11:30am CST.
“For decades, the East-West Shrine Bowl has been widely considered not only an elite prospect all-star game, but a crucial step for players embarking on professional careers for some of football’s biggest stars,” said Sandra L. Richards, Head of Global Sports & Entertainment and Segment Sales & Engagement at Morgan Stanley. “We are excited to announce our sponsorship of this historic game in a milestone year marking its centennial. We look forward to delivering our financial education program, tools, and resources along with sharing lived experiences with this year’s all-stars during a pivotal time in their early and promising careers.”
Morgan Stanley Global Sports & Entertainment is a division of Morgan Stanley Wealth Management dedicated to serving the unique and sophisticated needs of elite and professional athletes, entertainers, executives, creators, and other top professionals in the business of sports and entertainment. The division consists of over 300 Financial Advisors who are Global Sports and Entertainment Directors, Global Sports and Entertainment Associate Directors and/or NFLPA Registered Institutional Player Financial Advisors; several of whom are former professional and collegiate athletes who once embarked on similar journeys as this year’s all-stars, including NFL careers. January 2025 marks the eleventh year of the Morgan Stanley Global Sports & Entertainment division’s business. For more information, please visit www.morganstanley.com/gse.
“We’re so thankful to partner with Morgan Stanley Global & Entertainment this year to provide education and support for our players off the field and financially,” said Eric Galko, Director of Football Operations at East-West Shrine Bowl. “As these players prepare for their NFL careers on the field, including during the week of our practices, Morgan Stanley GSE can provide the resources for our players, and their families, to be financially independent.”
Following the financial education sessions and other introductory activities on January 24, the annual East-West Shrine Bowl festivities will continue with practices on Saturday, January 25 through Tuesday, January 28, headlined by the 100th annual game on Thursday, January 30 in Arlington, Texas, at AT&T Stadium. The game will be nationally televised on NFL Network at 7:00pm CT. Proceeds from the game will fully benefit the life-changing mission of Shriners Children’s.
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ABOUT EAST-WEST SHRINE BOWL
The East-West Shrine Bowl is the longest running college all-star football game in the nation. Since 1925, the game has benefited Shriners Children’s and its mission to provide innovative pediatric specialty care to improve and transform the lives of children. The East-West Shrine Bowl is known for being the starting point of many noteworthy NFL careers, including nearly 100 members of the Pro Football Hall of Fame. For more information, please visit shrinebowl.com.
ABOUT MORGAN STANLEY WEALTH MANAGEMENT
Morgan Stanley Wealth Management, a global leader, provides access to a wide range of products and services to individuals, businesses, and institutions, including brokerage and investment advisory services, financial and wealth planning, cash management and lending products and services, annuities and insurance, retirement, and trust services.
ABOUT MORGAN STANLEY
Morgan Stanley (NYSE: MS) is a leading global financial services firm providing a wide range of investment banking, securities, wealth management, and investment management services. With offices in 41 countries, the Firm’s employees serve clients worldwide including corporations, governments, institutions, and individuals. For more information about Morgan Stanley, visit www.morganstanley.com.
ABOUT SHRINERS CHILDREN’S
Shriners Children’s improves the lives of children by providing pediatric specialty care, conducting innovative research, and offering outstanding education programs for medical professionals. Children with orthopedic conditions, burns, spinal cord injuries, and cleft lip and palate are eligible for care, regardless of the families’ ability to pay, and receive all care and services in a compassionate, family-centered environment. For more information, please visit shrinerschildrens.org.
MEDIA CONTACTS
East-West Shrine Bowl
Eric Galko – EGalko@ShrineBowl.com, 570-909-7989
Morgan Stanley Global Sports & Entertainment –
Christy Jockle — christine.jockle@morganstanley.com
Stephen Elmore — stephen.elmore@morganstanley.com, 917-628-9376
Skai Blue Media – teamms@skaibluemedia.com
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