FRISCO, Texas (Oct. 11, 2023) — The East-West Shrine Bowl, the nation’s oldest college all-star football game, announced today that Oakley has been designated the Official Eyewear and Shield of the East-West Shrine Bowl. Oakley is the leading sport performance and optical innovation brand.
Oakley will provide the best-selling Oakley Sutro eyewear, equipped with Prizm Lens Technology, to each East-West Shrine Bowl invitee. Each NFL Draft prospect at the East-West Shrine Bowl will receive customized Oakley eyewear upon opening a boxed invitation. Oakley will also surprise select players with in-person invitations coupled with onsite community activations.
“The East-West Shrine Bowl has the great privilege of being the gateway to the NFL for many of the top NFL players,” said Eric Galko, Director of Player Personnel and Football Operations for the East-West Shrine Bowl. “Oakley is the perfect eyewear partner for our players as they look toward their NFL future. Our NFL Draft prospects will experience the Oakley brand with their best-selling Sutro sunglasses worn by top NFL players and benefit from resources Oakley provides to football players on and off the field.”
The Oakley brand will be prominently featured throughout game week. Players will learn about Oakley Prizm Lens Technology, Oakley Pro Prizm shields, Oakley Prizm Clear Legacy Shield and more during the East-West Shrine Bowl.
“Oakley’s mission in football is to Move The Game Forward and this sentiment is fueled by the brand’s commitment to support both the game and game-changers of tomorrow,” said Daniel Rosenberg, Oakley Brand Director of North America. “Gamechangers are not only those who perform on the field, but those who can lead and ignite change in their community. We are proud to support partners and events who also embody this commitment like the East-West Shrine Bowl whose mission is to provide innovative pediatric care to transform the lives of children as well as be a platform for college athletes to kick-off their future careers.”
The 99th annual East-West Shrine Bowl will kickoff Thursday, February 1 in Frisco, Texas, at Ford Center at The Star, the worldwide headquarters and training facility for the Dallas Cowboys. The game will be nationally televised in primetime on NFL Network. Proceeds from the game will fully benefit the life-changing mission of Shriners Children’s.
ABOUT OAKLEY
Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 900 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is known for its High Definition Optics®, which features unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand’s sun, prescription eyewear and premium goggles. Oakley extended its position as one of the world’s leading sports eyewear brand into apparel and accessories. Oakley has men’s and women’s product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a brand of EssilorLuxottica. Additional information is available at www.oakley.com.
Oakley® and Prizm™ are trademarks of Oakley, Inc.
© 2022 Oakley, Inc. All rights reserved.
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