FRISCO, Texas (November 25, 2025) — The East-West Shrine Bowl, the nation’s oldest college all-star football game, has officially partnered with Camienne Financial to be the Wealth Strategy Sponsor of the 2026 East-West Shrine Bowl.
As the Wealth Strategy Sponsor of the East-West Shrine Bowl, Camienne Financial will provide our players with education on the right financial and strategic decisions for their future NFL careers. Camienne Financial will present to all players in two 90-minute sessions, providing them with valuable insights from experienced financial professionals and NFL experienced players.
“We’re excited to be able to provide our future NFL players that attend the East-West Shrine Bowl with essential financial, strategic and life advice as they enter the NFL,” says Bob Roller, Vice President of Sports for Shriners Children’s. “We strive to provide our player attendees with more than just the opportunity to perform and meet with NFL teams, but also help prepare them for what’s next in their careers and their lives, and we’re thankful to have Camienne Financial be a part of that preparation for their future.”
Camienne Financial is a member firm of Northwestern Mutual’s exclusive Private Client Group. Their in-house sports division includes former collegiate and professional athletes, combined with a team of several Certified Financial Planner™ (CFP®) professionals, which uniquely positions them to offer deeply-informed and credentialed financial guidance to athletes playing at the highest level. Leadership includes founder Nicolas Pakler, CFP®, an NFLPA Registered Player Financial Advisor, and Travis Swanson, CFP®, the firm’s Head of Sports. Swanson earned first-team All-American honors as a Center at the University of Arkansas prior to being selected in the third round of the 2014 NFL Draft by the Detroit Lions. He went on to spend five seasons as a starter in the NFL.
“It is an incredible honor for Camienne Financial to serve as the Wealth Strategy Sponsor of the East-West Shrine Bowl, the premier college football all-star game and a key launching pad for future NFL talent,” said Swanson. “This event gives athletes a rare opportunity to showcase their abilities, elevate their draft value, and shape the trajectory of their careers. Members of our team have walked in these players’ shoes and understand the magnitude of this transition. As a firm, we aim to provide clarity, stability, and foundational financial guidance that extends beyond football, equipping these athletes to make confident decisions as they enter the next phase of their careers and lives.”
The 101st annual East-West Shrine Bowl will kickoff with practices on Friday, Jan. 22 through Monday, Jan. 26th , with the 100th annual game on Tuesday, Jan. 27 in Frisco, Texas, at The Star at the Ford Center, home of the Dallas Cowboys and in one of the premier facilities in the country. The game will be nationally televised in primetime on NFL Network. Proceeds from the game will fully benefit the life-changing mission of Shriners Children’s.
ABOUT EAST-WEST SHRINE BOWL
The East-West Shrine Bowl is the longest running college all-star football game in the nation. Since 1925, the game has benefited Shriners Children’s and its mission to provide innovative pediatric specialty care to improve and transform the lives of children. The East-West Shrine Bowl is known for being the starting point of many noteworthy NFL careers, including nearly 100 members of the Pro Football Hall of Fame. For more information, please visit shrinebowl.com
ABOUT CAMIENNE FINANCIAL
Recognized by Forbes as a 2025 Best-in-State Wealth Management Team, and widely regarded as one of the fastest-growing wealth management firms serving the sports community, Camienne Financial provides personalized guidance, strategic wealth planning, and long-term stewardship to help athletes thrive during their careers and beyond. For more information, please visit camiennefinancial.com. Forbes Best-In-State Wealth Management Teams (1/2025), Research & ranking provided by SHOOK ® Research, LLC – Data as of 3/31/24. Northwestern Mutual and its advisors do not pay for placement on 3rd party rating lists, but do pay marketing fees to these organizations to promote the rating(s). Rankings and recognitions are no guarantee of future investment success.
ABOUT SHRINERS CHILDREN’S
Shriners Children’s improves the lives of children by providing pediatric specialty care, conducting innovative research, and offering outstanding education programs for medical professionals. Children with orthopedic conditions, burns, spinal cord injuries, and cleft lip and palate are eligible for care, regardless of the families’ ability to pay, and receive all care and services in a compassionate, family-centered environment. For more information, please visit shrinerschildrens.org.
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